UK Activations

Explore UK

ABOUT: Co-funding offered to participants in Wine Australia’s Explore UK 2022-23 program. Available to all wineries, Explore UK is designed to make you ‘export ready’, prepared and confident about finding new representation in the United Kingdom. The program offers market briefings, panel discussions, insights, and targeted marketing to importers and agents.

Market briefings cover the following: Introduction to the UK market, consumer trends in the UK, introduction to the importer landscape, introduction to the off-trade, introduction to the on-trade.

As part of Explore UK, wineries will also have the opportunity to showcase wines at the Australia Trade Tasting in London on 24 January 2023. At the event there will be a special free-pour tasting zone, featuring wines from wineries on Explore UK. This new-to-market area gives buyers from importers and retailers the chance to taste your wines.

Find out more details HERE.

OBJECTIVE: Designed to get wine producers ‘export ready’ for the UK market.

AUDIENCE: New-to-market wine exporters.

ELIGIBILITY: All WA wineries are eligible for this support (eligibility is on a first-come-first-serve basis).

COST TO PARTICIPATE: The cost to participate in the 2022-23 program is $1,900 ex GST. WA WINES TO THE WORLD will reimburse 50% of the cost of participation for the first 6x WA producers that sign up

TIMING: November 2022 until January 2023