Japan Activations

Japan New-To-Market Wines

Austrade Japan is partnering with WANDS, Japan’s leading international wine & spirits trade publication, to promote new-to-market Australian wines. Expressions of interest are sought from wineries wishing to participate in a blind tasting of new-to-market wines by 4 renowned Japan sommeliers, to be held in Tokyo in January 2023.

Wines recognised by the sommeliers across 5 categories will be featured in the March 2023 issue of WANDS. Austrade will publicise a list of 15 selected wines online and distribute to 100+ importers via e-mail. The importers will also be invited to a follow-up wine tasting event to be held in both Tokyo and Osaka in March-April 2023, where they will taste the selected 15 wines plus additional wines from all participating producers.

See AUSTRADE EVENT FLYER for details.

Producers are not required to travel to Japan for this event.

OBJECTIVES: Provide an effective platform to promote new-to-market wines to interested Japanese importers.

AUDIENCE: 100+ Japanese importers as well as the broader Japanese trade (via WANDS publication).

ELIGIBILITY: New-to-market exporters from all WA wines regions are invited to participate.

COST TO PARTICIPATE: WA WINES TO THE WORLD and the WA Government Tokyo Office are co-funding this event. Participation fee is $230 +GST (+ samples and freight) per producer.

TIMING: Samples required by December 2022. Blind tasting takes place in January 2023. Follow-up tasting events in Tokyo and Osaka in March-April 2023.