
UK activations
Meet the Buyer UK
ABOUT: WA WINES TO THE WORLD is partnering with Austrade’s TradeStart network locally to design a virtual Meet the Buyer event for wineries looking to export to the UK market. Activation will comprise a physical walk-around tasting in London, supported by QR code-accessed video content (including regional videos and producer brand pitches); with follow-up meetings linking producers with interested distributors/retailers via online platform. Producers will not be required to travel as this is designed as a virtual event.
OBJECTIVE: Increase the number of WA wine brands distributed in the UK.
AUDIENCE: UK importers, distributors and retailers seeking to add new WA wineries/brands to their portfolios.
ELIGIBILITY: Wine brands seeking distribution in the UK.
COST TO PARTICIPATE: No cost - fully subsidised (wine samples and delivery costs only).
TIMING: Tues 10th May, 2022