Canada activations
Monopoly Buyer Engagement
ABOUT: Masterclass(es) showcasing WA regional hero varietals/blends, targeting major monopoly buyers (main focus is LCBO, Ontario).
OBJECTIVE: Increase awareness and perception of WA wines, so as to encourage new listings at higher value.
AUDIENCE: Australian category buyers for the major monopoly organisations.
ELIGIBILITY: New exporters to Canada (or specific province targeted).
COST TO PARTICIPATE: TBC, maximum 12 wines.
TIMING: TBC
