UK activations

Online Wine Tasting Club Consumer Event

ABOUT: A virtual wine tasting event hosted by the established Online Wine Tasting Club (OWTC), targeting 500 consumers across the UK. This is intended to be a non-pretentious, fun yet informative wine tasting event, featuring a mix of Western Australian wine varieties and regions.

Tasting will incorporate high quality edited video and live input from participating winemakers.

Tasting packs comprise 6 wine samples x 100ml each, flat-packed in OWTC’s proprietary pouches (delivered through the consumer’s letterbox).

OBJECTIVE: Drive direct interest with consumers and create significant sales pull-through online via OWTC’s own eCommerce platform as well as via participating producers’ nominated stockists. Build brand awareness for participating WA wine regions, highlighting regional hero varietals and blends. Build profile for the participating wines/brands through 500+ consumers and recommendations to friends.

AUDIENCE: Engaged UK wine consumers - we are estimating an audience of 500.

ELIGIBILITY: WA wines that are widely available in the UK- strong online presence preferred (but not essential). We are seeking three WA whites and three WA reds, priced between GBP 10.00 and 25.00 - suggested varietals include Riesling, Chenin Blanc, Chardonnay, Shiraz, Cabernet Sauvignon and ‘alternative’ red varietals (e.g. Grenache, Tempranillo and blends) . Selection will be based on reviews and the extent of availability in the UK.

COST TO PARTICIPATE: $600 + GST per winery, plus provision of wines (7 cases) including freight.

TIMING: Thursday 4th November, 2021.

MORE INFORMATION: Click HERE for the Online Wine Tasting Club website and HERE for a recent Australian episode