North America activations

BREATHTAKING MARGARET RIVER - Texas Retail Promotions Support

ABOUT: A deliberate sales-generating campaign in Texas (TX), with the objective to drive retail engagement to stimulate consumer purchases of Margaret River Wines. Intended to expand program in 2023-24 and continue to run for several years, building ongoing brand loyalty and sales for Margaret River wines.

WA WINES TO THE WORLD will provide 40% funding support toward the cost of new or expanded retail (off-trade) activations in TX.

Focus of the program is on achieving new listings plus floor-stack/endcap displays with retailers across TX, supporting them with POS, wine education and in-store tastings as required. Eligible activities can be undertaken with all TX-based chain and independent retailers.

Read the Overview/EOI Document for more information.

Interested producers are encouraged to use this BREATHTAKING MARGARET RIVER flyer to promote the program to their Texas distribution partners and retailers.

OBJECTIVES: Drive consumer, chain and independent retail, and distributor engagement to stimulate purchases of Margaret River wines in Texas.

AUDIENCE: TX-based chain and independent retailers, as well as producers’ supply chain partners that will assist in the set-up of such retail programs and with ongoing support.

ELIGIBILITY: Margaret River producers/brands with representation and adequate stocks in TX prior to commencing program.

COST TO PARTICIPATE: Net cost to producers will vary depending on the specific value of the proposed retail promotion. There is no minimum spend requirement.

TIMING: Now calling for Round 2 submissions for promotions taking place between July 2023 and June 2024