UK activations

The Vinorium: New Wines Program

ABOUT: The Vinorium is a leading Australian Wine Specialist (endorsed by numerous Decanter and IWC awards), directly importing and selling wines to private clients and independent wine merchants in the UK, primarily online. They have a 3,000 member mailing list and an average selling price of GBP 32.00, making them an attractive distribution partner in the UK for new WA exporters.

WA WINES TO THE WORLD is working together with The Vinorium to shortlist potential WA brands/producers for their exclusive import portfolio. Up to 15 producers will be shortlisted, according to The Vinorium’s selection criteria, for further assessment and tasting by The Vinorium in the UK. Successful wines will be launched via a series of virtual tastings offered exclusively to The Vinorium’s mailing list (alongside their existing WA exclusive imports).

OBJECTIVE: Qualify up to 10 suitable new WA wine brands/producers to join The Vinorium’s exclusive import portfolio and create brand awareness and sales via virtual tasting events.

AUDIENCE: The Vinorium mailing list, comprising private clients and independent wine merchants - learn more about The Vinorium HERE.

ELIGIBILITY: Wineries without distribution in the UK that are prepared to work exclusively with The Vinorium.

COST TO PARTICIPATE: $150 (+ GST) per winery. Samples and freight costs are to be borne by participating wineries. Participation in virtual tastings not included in this initial cost.

TIMING: November 2021 onward.