Japan Activations

Tokyo Trade Tasting and Masterclass

ABOUT: In partnership with the WA trade office in Tokyo and key Japan distributors, WA Wines to the World has designed a premium tasting event at the Australian Embassy to target 80 tier-A trade, media and educators.  

The event will comprise an in-person, walk-around tasting showcasing the range of Western Australian wines represented in Japan (hosted by the respective distributors), together with a focused masterclass presented by decorated sommelier Taku Iguro highlighting specific regions and varieties.

The opportunity exists for this to become an annual event for the promotion and elevation of Western Australian wines.

Producers are not required to travel to Japan for this event.

OBJECTIVES: Provide education and support to WA-engaged distributors in Japan; build brand awareness for WA regions and wines; and build profile for participating brands, ultimately leading to increased listings and sales in Japan.

AUDIENCE: 80 tier-A trade, media and educators, largely from Tokyo and surrounds.

ELIGIBILITY: Wines must be available for sale in Japan at the time of the tasting.  Masterclass submissions must come with noteworthy 3rd-party reviews – e.g. 95+ Halliday Wine Companion points or equivalent. Only wines with GIs from Western Australia (and regions) will be eligible to participate

COST TO PARTICIPATE: $550(+GST) per producer - Tasting only OR $950 (+GST) per producer - Tasting and Masterclass.

TIMING: Wednesday 20th April 2022