Hong Kong activations

VIP Trade Masterclass - “Exceptional Reds from Western Australia”

ABOUT: Opportunity to be part of a focused masterclass targeting Hong Kong’s VIP trade, in the lead-up to the Mid-Autumn Festival (a significant retail opportunity for gifting of wines). 20-30 VIP trade including leading retail and hotel buyers will be guided through a traditional seated masterclass, hosted live by renowned international wine educator and judge Corinne Mui. Masterclass will be coordinated and promoted by Wine Australia. See EOI/Overview Document for complete details

OBJECTIVES: Capitalise on the upcoming Mid-Autumn Festival period to stimulate immediate purchases and sales for participating wines. Build profile for the participating brands, ultimately leading to increased listings and sales in Hong Kong. Build awareness of WA wine regions and varieties.

AUDIENCE: Targeting 20-30 tier-A trade including leading retail and hotel buyers.

ELIGIBILITY: We are seeking 9-12 highly reviewed red wines (all varieties and blends) from WA wine regions.  Wines must have representation in market.

COST TO PARTICIPATE: $475 (+GST) +wine +delivery, per wine selected.

TIMING: Tue 16th August, 2022.