UK activations
‘Wild, Windswept & World Class’ Media Tasting
ABOUT: An intimate and exclusive live tasting event, presented to the ‘elite’ of UK wine media/influencers at 67 Pall Mall in London with Ronan Sayburn MS as the Master of Ceremonies and live video streaming of participating producers from Margaret River.
Wines tasted will include Margaret River’s finest examples of Sauvignon Blanc Semillon (oak matured), Chardonnay and Cabernet Sauvignon/blends, showcasing current vintages and museum releases.
OBJECTIVE: Key objectives for this unique tasting are as follows:
Provide a comprehensive overview of Margaret River’s hero varietals and blends.
Build brand awareness for the Margaret River region and its wines; demonstrating that its hero varieties/blends are amongst the finest examples globally.
Show how well Margaret River wines can develop with age.
Generate serious interest amongst leading UK wine journalists and KOLs, with a view to achieving significant publicity/editorial post tasting.
Ensure profile/status and sales for the participating Margaret River producers.
AUDIENCE: Top UK wine media/influencers with a focus on those that specialise in Australian wines.
ELIGIBILITY: Margaret River SBS, Chardonnay and Cabernet Sauvignon/Bordeaux blends with current distribution in the UK.
COST TO PARTICIPATE: $1,280 (+ GST) per producer. Producer to cover wine and delivery costs to venue.
TIMING: Monday 14th November, 2022.