
UK activations
Wine Australia Virtual Tasting - Margaret River and Great Southern: Spotlight on Crisp Summer Whites
ABOUT: Wine Australia will be hosting a virtual tasting/masterclass showcasing Western Australian Riesling and SSB/SBS blends. The focus is on affordable, well reviewed wines with established UK distribution.
OBJECTIVE: Build storytelling around Western Australian wines in the trade and media – obtain profile stories in wine trade and engagement with highly-involved wine consumers. Attract new stockists and placements for the participating wineries.
AUDIENCE: 40 Tier A wine trade, media and educators across the UK, plus 24 Tier A wine trade, media and educators across Germany.
ELIGIBILITY: Great Southern Riesling and Margaret River SB/SSB/SBS blends. Wines must be well reviewed and priced between £10.00-£25.00. Producers will also need to have a presence on the Australian Wine Connect platform.
COST TO PARTICIPATE: $1,350 (+GST) per producer, plus sample and delivery costs.
Note: this event is supported and co-funded under the WA Wines to the World program. The above is the net cost to each producer.
TIMING: Thursday 12th May, 2022.