UK activations

Wine Australia Virtual Tasting: WA Reds

ABOUT: Wine Australia will be hosting a virtual tasting/masterclass showcasing Western Australian Shiraz and Cabernet Sauvignon. The focus is on affordable, well reviewed wines with established UK distribution.

OBJECTIVE: Build storytelling around Western Australian wines in the trade and media – obtain profile stories in wine trade and engagement with highly-involved wine consumers. Attract new stockists and placements for the participating wineries.

AUDIENCE: 75-80 wine trade, media and educators in the UK (plus select wine media audience in Germany).

ELIGIBILITY: Great Southern and Margaret River, affordable and well reviewed wines (Shiraz and Cabernet Sauvignon) priced between GBP 10.00 and 25.00. Producers need to have a presence on the Australian Wine Connect platform.

COST TO PARTICIPATE: $1,250 + GST per wine, total 6 wines (sample costs to be borne by participating wineries).

TIMING: Thursday 21st October, 2021