UK & Europe activations
Australia & NZ Trade Tasting 2025: New-to-Market Support
ABOUT: This is a new collaboration between Wine Australia and New Zealand Winegrowers - taking over from Wine Australia’s extremely successful annual Australia Trade Tasting series, which has been running since 1986.
Registrations are now open to wineries, importers, distributors and agents in the UK and Ireland to participate in the Australia & NZ Trade Tasting 2025, led by Wine Australia and New Zealand Winegrowers. The event comprises trade tastings in London, Edinburgh and Dublin. Exhibitors can participate in one, two or all three cities.
The trade tasting is an opportunity for wineries and importers to meet distributors, buyers, multiple retailers and independent specialists, the on-trade and sommeliers, and work on leads and generate listings. Attendees comprise a cross section of UK and Irish trade, as well as visiting trade from across Europe including Germany, France, Poland, The Netherlands and the Nordics.
See Wine Australia web page for complete details re activities across all three cities.
OBJECTIVE: Provide support for new-to-market exporters to assist them in finding suitable distribution in the UK.
AUDIENCE: Buyers, importers, media, educators and WSET/IMW students - mainly from the UK, but also from across Europe.
ELIGIBILITY: WA wineries seeking distribution - includes new-to-market entrants, as well as those re-entering the market.
COST TO PARTICIPATE (LONDON):
WA WINES TO THE WORLD is providing a 50% table fee subsidy for the London event, specifically for new-to-market producers and agents of WA wines.
HALF TABLE: AUD $1,175 ex GST per half table (7 SKUs) - net $587.50 with subsidy
FULL TABLE: AUD $2,350 ex GST per table (14 SKUs) - net $1,175 with subsidy
TIMING: January 30th, 2025 (LONDON)