UK & Europe Activations

Registrations are now open to wineries, importers, distributors and agents in the UK and Ireland to participate in the Australia & NZ Trade Tasting 2025, led by Wine Australia and New Zealand Winegrowers. The event comprises trade tastings in London, Edinburgh and Dublin. Exhibitors can participate in one, two or all three cities.

Wine Australia and WA WINES TO THE WORLD are offering WA producers with UK distribution the opportunity to present their unique wines and messaging with 12 key media targets in the UK. Seeking unique wines from across all WA wine regions that tell a different story - whether this be about alternative varieties, unique wine blends/styles or ‘undiscovered’ wine regions.

Running for more than 30 years, the Australia Trade Tasting in London (a Wine Australia event) is the largest tasting of Australian wine in Europe with more than 1,000 wines and 200 wineries, attracting over 500 trade visitors. WA WINES TO THE WORLD is providing support for new-to-market wineries participating on their own table or half table, as well as those wanting to feature wines in the NTM free-pour area.

WA WINES TO THE WORLD has partnered with WA Good Food Guide to bring Matthew Jukes to WA as international guest judge for the 2023 WAGFG Wine Awards. Immediately following the wine awards, Matthew will be touring the Margaret River and Great Southern wine regions and opportunities are now open to producers to participate in a number of activities.

Explore Nordics is Wine Australia’s new online program to help get wineries ‘export ready’, prepared and confident about finding representation in Sweden, Finland, Norway and Denmark.

Co-funding offered to participants in Wine Australia’s Explore UK program, designed to get wine producers ‘export ready’ for the UK market.

An intimate and exclusive live tasting event, presented to the ‘elite’ of UK wine media/influencers, held at 67 Pall Mall in London with live video streaming from Margaret River. The event showcased iconic Margaret River wines, both current vintages and museum releases.

Harpers is a wholly trade focused publication. This activation involved a 2-page feature article focused on WA wine offered by Harpers in conjunction with annual Australian wines feature, with distribution at IWC trade awards. Specific coverage also provided to participating producers that won gold medals and trophies at IWC 2021.

Wine Australia hosted a virtual tasting/masterclass showcasing Western Australian Shiraz and Cabernet Sauvignon. The focus was on affordable, well reviewed wines with established UK distribution.

A virtual wine tasting event hosted by the established Online Wine Tasting Club (OWTC), targeting 500 consumers across the UK. This was intended to be a non-pretentious, fun yet informative wine tasting event, featuring a mix of Western Australian wine varieties and regions.

The Vinorium is a leading Australian Wine Specialist (endorsed by numerous Decanter and IWC awards), directly importing and selling wines to private clients and independent wine merchants in the UK, primarily online.

Wine Australia will be hosting a virtual tasting/masterclass showcasing Western Australian Riesling and SSB/SBS blends. The focus is on affordable, well reviewed wines with established UK distribution.

WA WINES TO THE WORLD is partnering with Austrade’s TradeStart network locally to design a virtual Meet the Buyer event for wineries looking to export to the UK market.

We offered WA producers 50% support for Wine Australia’s 2021-22 Explore UK Program.