Asia Activations

China Promotions Support Program

ABOUT: For producers represented in China to undertake a range of promotions.

Retail promotions, on-trade promotions, distributor support/incentive programs, corporate client promotions and attendance at tradeshows are all eligible.

WA WINES TO THE WORLD will provide 40% support for eligible promotional campaigns for any:

  • Single producer campaign of up to $10,000 (max. reimbursement of $4,000), we will accept only one submission per producer.

  • Multiple producer campaign of up to $25,000 (max. reimbursement of $10,000), we will accept only one submission per distributor/export consultant.

All expenditure must fall within the 2024/25 FY.

See Overview/EOI Document and Program FAQs for more information.

OBJECTIVES:

  • Increase commitment of importer, distributors and trade partners

  • Increase consumer awareness of participating brands

  • Increase consumer pull-through of participating brands

  • Increase new listings and retailer pull-through (off and on-premise)

  • Increase commitment of sales teams

  • Increase interest in WA category overall

AUDIENCE: China trade, importers, distributors, agents, wholesalers/resellers, and consumers (includes Mainland China, Hong Kong & Macau).

ELIGIBILITY:

  • Participating producers/brands must have existing inventory in China. This program is not intended for producers/brands that do not already have representation in China.

  • Eligible wines must be GI’s from Western Australia. These can include producer brands and Buyer Own Brands.

  • Spend must be made within the 2024-25 financial year.

COST TO PARTICIPATE: Net cost to producers will vary depending on the specific value of the proposed promotion (see maximum spend limits above).  There is no minimum spend requirement.

TIMING: Round 1 submissions now OPEN. Submissions close 15th November 2024.