Asia activations

ProWine Shanghai is China’s leading international trade fair for wine and spirits, jointly organised by Messe Düsseldorf Group and Food and Hospitality China. Register your EOI to connect with influential Chinese importers, distributors, wholesalers and media to drive awareness and increase your export sales to China.

A $2,500 table fee subsidy is provided by WA WINES TO THE WORLD.

WA WINES TO THE WORLD - together with the South West Development Commission and Great Southern Development Commission (TradeStart), and Australia’s South West - is funding a delegation of Chinese wine buyers to visit Margaret River and the Great Southern, taking place in September/October 2024.

A Wine Australia event that is being supported by WA WINES TO THE WORLD and the WA Govt Tokyo Office (JTSI). The Australian Wine Tasting Tokyo 2024 is an exciting opportunity for Australian wineries to showcase brands distributed in Japan to key trade and influential media.

The China Roadshow 2024 will provide exporters with a platform to access key trade from across mainland China, while building familiarisation with the current state of the market. This two-week business mission will visit the four tier-1 cities of Guangzhou, Chongqing, Shanghai and Beijing.

Table fees will be subsidised by WA WINES TO THE WORLD.

This is an Austrade led in-market event that is funded and supported by WA Wines to the World and the WA Government Office in Tokyo (JTSI). This wine tasting event will showcase wineries with a presence in the Japan market via representation of their importer or agent.

Austrade is once again partnering with WANDS, Japan’s leading international wine & spirits industry publication, to promote new-to-market Australian wines in Japan. This is an Austrade led event that is funded and supported by WA Wines to the World and the WA Government Office in Tokyo (JTSI)

Wine Australia is offering producers the opportunity to showcase their wines to influential trade, media and influencers at the upcoming Australian Wine Grand Tasting – Seoul 2023. WA WINES TO THE WORLD and the WA Govt Seoul Office (JTSI) are supporting producers with reduced participation fees plus we've secured 1 of only 2 masterclasses that will be presented at this important trade event.

Following the success of the Tokyo Trade Tasting 2022, this is a valuable opportunity to continue to build trade relationships and drive interest in Australian wines in Japan. The day will comprise of a tasting featuring 80+ wineries, masterclass activities, and a commercial lens to support trade guests to in-sell and promote Australian wine.

Translate relevant educational and media assets into Japanese.

Austrade Japan is partnering with WANDS, Japan’s leading international wine & spirits trade publication, to promote new-to-market Australian wines. Expressions of interest are sought from wineries wishing to participate in a blind tasting of new-to-market wines by 4 renowned Japan sommeliers, to be held in Tokyo in January 2023.

Austrade’s Australian Wine Showcase will be held in Osaka in April 2023. WA WINES TO THE WORLD will partner with the WA Government Tokyo Office to support WA producers who wish to participate in the event.

This wine tasting event aimed to showcase wineries with a presence in the Japan market via representation from their importer or agent.

In this webinar we walked you through the current state of the Singapore market (also touching on Thailand and Malaysia markets) and provide you with strategies to effectively target distribution partners.

This was an opportunity to participate in a significant Western Australian wine promotion with retail giant Watson’s Wine in Hong Kong, coinciding with the Mid-Autumn Festival. WA brands (and regions) benefited from a dedicated 5-week campaign in-store and online through 25+ outlets in Hong Kong, as well as website, social media and EDMs targeting 60,000 of Watson’s Wine members for the period 9 Aug 2022 - 12 Sept 2022.

Austrade’s Australian Wine Showcase was held in Osaka in April 2023. WA WINES TO THE WORLD partnered with the WA Government Tokyo Office to support WA producers who participated in the event.

This wine tasting event aimed to showcase wineries with a presence in the Japan market via representation from their importer or agent.

Opportunity to be part of a focused masterclass targeting Hong Kong’s VIP trade, in the lead-up to the Mid-Autumn Festival (a significant retail opportunity for gifting of wines).

Austrade Japan and Wine Australia invited Australian wine exporters to participate in this face-to-face tasting event for Japan's most influential wine trade and media. This tasting showcase was open to existing wineries in market via representation at the event by their importer or agent.

In partnership with the WA trade office in Tokyo and key Japan distributors, WA Wines to the World has designed a premium tasting event at the Australian Embassy to target 80 tier-A trade, media and educators.