Asia Activations

Global Retail & Distributor Promotions Support Program 2025/26:

ABOUT: Support is available for producers already represented in market to undertake a range of activities including retail promotions (on-trade, off-trade, online) and distributor support/incentive programs.

WA Wines to the World will provide 40% support for eligible retail and distributor promotional campaigns to a total maximum spend of $25,000 (reimbursement of $10,000). There is a $3,000 minimum spend.

TARGET MARKETS: Target markets cover the whole of Asia (incl Greater China), USA, Canada, the UK and Europe (including monopoly markets).

AUDIENCES: Trade (on-trade, off-trade, eCommerce, and distributors), media/influencers and consumers are all eligible audiences for the retail and distributor promotions in question. Additionally, in China, corporate clients are eligible.

KEY OBJECTIVES:

• Increase commitment of importer, distributors and trade partners 

• Increase consumer awareness of participating brands

• Increase consumer pull-through of participating brands

• Increase new listings and retailer pull-through (off-, on-premise, and eCommerce)

• Increase commitment of sales teams

• Increase interest in WA category overall

TIMING: Programs with expenditure taking place in the 2025-26FY are eligible for support.

Submissions close 22nd August, 2025