Hong Kong activations

Watson’s Wine Retail Promotion

ABOUT: Opportunity to participate in a significant Western Australian wine promotion with retail giant Watson’s Wine in Hong Kong, coinciding with the Mid-Autumn Festival. 

WA brands (and regions) will benefit from a dedicated 5-week campaign in-store and online through 25+ outlets in Hong Kong, as well as website, social media and EDMs targeting 60,000 of Watson’s Wine members for the period 9 Aug 2022 - 12 Sept 2022.

Those producers who participate in the above Western Australian wine promotion will also receive 50% support for any follow-up campaign (or lead-up campaign) for their individual brands, covering a range of promotional activities with Watson’s Wine up to $2,000 total value ($1,000 reimbursement). 

We need 8 Western Australian wineries to co-fund and participate. See full details HERE.

OBJECTIVE: Build presence and pull-through in Watson’s Wine stores, and via Watson’s Wine online channels (website, social media and EDM) in Hong Kong.

AUDIENCE: Watson’s Wine (Hong Kong’s largest fine wine retailer) and its consumers.

ELIGIBILITY: Participating producers/brands must be listed with Watson’s Wine in Hong Kong; either as Exclusive or Standard listings.

COST TO PARTICIPATE: WA Promotion: $3,600 +GST net cost. Follow-up Campaigns (optional):  50% support provided up to $2,000 total value ($1,000 reimbursement). 

TIMING: WA Promotion: 9 Aug 2022 – 12 Sep 2022 (5 weeks duration), coinciding with the Mid-Autumn Festival. Follow-up Campaigns (optional): These can run anytime from now until the end of June 2023.