Global activations
ProWein 2023 (Dusseldorf)
ABOUT: Wine Australia is returning to ProWein 2023 in Germany where they will take a large stand in the middle of the Australian area, generating excitement for the category and attracting a high calibre of visitors. WA WINES TO THE WORLD is planning to take up 2 regional stands and masterclasses for Margaret River and Great Southern. Participating within a regional stand provides producers with an alternative way to participate in ProWein, for exporters that missed out or did not wish to invest in an individual stand.
For more info from Wine Australia, or to get on their waiting list for an individual stand, click here.
OBJECTIVE: Generate exposure and sales opportunities for WA wine exporters amongst European and global trade audiences.
ELIGIBILITY: To be eligible you must either be a Margaret River or Great Southern producer. These opportunities are equally suited to new-to-market exporters looking to attract international buyers at ProWein, as well as established exporters. Producers participating within the regional stands do not need to attend the tradeshow in person as we will ensure that a regional representative will be available to pour the wines.
HOW TO PARTICIPATE: This is an expression of interest, rather than a registration, as we are expecting a high level of interest and will be operating a waiting list on a first come, first served basis.
COST TO PARTICIPATE:
$1,200 +GST per SKU poured on regional stand (maximum of 4 SKUs per brand).
$350 +GST per SKU poured at masterclass (on-stand) featuring wines from your region (maximum of 1 SKU per brand)*
* Note that the masterclass opportunity is open to all producers with a presence at ProWein 2023, whether they have their own individual stand or have SKUs on the regional stand.
TIMING: 19-21 March, 2023