Asia Activations
Seoul Trade Tasting 2023
ABOUT: Wine Australia is offering producers the opportunity to showcase their wines to influential trade, media and influencers at the upcoming Australian Wine Grand Tasting – Seoul 2023.
Whether you are newly exporting to South Korea, or have a long-established relationship with your importer, this event will provide you and your partner with an opportunity to expose your brand and products to trade from across South Korea, build new relationships and find new customers.
Further details are available via the Wine Australia website.
WA WINES TO THE WORLD, together with the WA Govt Seoul Office (JTSI), is supporting producers with reduced participation fees (based on number of SKUs entered), plus we've secured 1 of only 2 masterclasses that will be presented at this improtant trade event. Note that details re the masterclass theme and expressions of interest will follow shortly.
OBJECTIVES: Educate and increase brand awareness and sales opportunities to a targeted South Korean trade audience.
AUDIENCE: Trade, importers, distributors, on/off premise, wine advisors, media.
ELIGIBILITY: Open to existing wineries only via representation by their importer or agent. Note that spaces are limited. At least one wine from each brand to be showcased must have received 90 points and above from a widely recognised and reputable third party. The masterclass will be open to brands with existing distribution and preference will be given to those participating in the main tasting event.
COST TO PARTICIPATE: Main tasting event:
Full table - $1,900 for up to 12 SKU
Additional SKU - $190 AUD per SKU
WA WINES TO THE WORLD, together with the WA Govt Seoul Office (JTSI), is providing an $80 per SKU subsidy for participating producers, which will reduce the above entry costs accordingly.
TIMING: Thursday 23rd November, 2023 (with registrations for the main tasting event closing 25th August).