2. Getting ready
-
Readiness checklist
Wine Australia’s Growing Wine Exports export readiness checklist is a tool to help you self evaluate your preparation to export your wine.
-
Export Objectives
Clarity around your reasons for export and creating a statement of intent will ensure that your export development meets your needs. Using Wine Australia’s Growing Wine Exports export objectives menu will help to clarify your objectives.
-
Brand awareness
Use this Growing Wine Exports tool to score your brand reputation and awareness - identify areas where you have an advantage and an area or two to improve.
Download the simplified brand awareness and reputation scorecard.
-
5-Rules: Market entry
A simple 5-Rules for entering the US market via distributors was developed by Sid Patel of the Beverage Trade Network in the USA and adapted for Growing Wine Exports.
-
Readiness indicator
Austrade's international readiness indicator is an online tool for new exporters, designed to help businesses determine whether they are ready for exporting. It draws on Austrade’s experience in assisting firms enter international markets, focussing on the key aspects of what it takes to be ready for export and compete successfully in overseas markets.
-
Brand pitch
Use the Growing Wine Exports brand pitch template to get ready for presenting a tight and consistent pitch to distributors.
-
Video pitch template
Use the Growing Wine Exports video pitch template to help prepare you to organise scripting and shot selection to film a better video pitch.