Asia Activations
WEBINAR: What’s Changed in China?
ABOUT: As we launch WA WINES TO THE WORLD's China program, we take a look at what has been happening in China in the last 4 years. We explore the operating environment and potential opportunities for Western Australian producers as they re-enter the market.
A deep dive for WA exporters on how the Chinese market has developed over the last 4 years, presented by Dr Darren Oemcke of Hydra Consulting, referencing the latest data from IWSR, Wine Australia, Commtrade, and other key industry sources.
The webinar covers:
Current wine sales in market
Trends in outlets/channels, varietals, and generational change
How the Australian sector has been responding (based on data)
High value market segments
Expected Australian government responses
Tourism growth projections
Liz Mencel of Hydra Consulting (and Program Manager for WA WINES TO THE WORLD) will also let you know what the 'hot off the press' China program is offering for WA exporters.
WHO SHOULD VIEW:
Anyone who is considering entering or re-entering the Chinese market.
Anyone attending Vinexpo Asia 2024 (Hong Kong), Wine Australia's China Roadshow 2024 or ProWine Shanghai 2024.
WHAT’S AVAILABLE? Click on the link below to access a full recording of the webinar (that took place on Tuesday 21st May), presentation slides and resources.