UK & Europe activations

UK Press Kit - Unique Wines from WA ‘Unearthed’

ABOUT: Wine Australia and WA WINES TO THE WORLD are offering WA producers with UK distribution the opportunity to present their unique wines and messaging with 12 key media targets in the UK.

12 press kits will be sent, consisting of 6 bottles plus printed material.

OBJECTIVE: Engage UK trade or consumer media (as selected) to ‘unearth’ some unique WA wine regions, varieties and/or blends. Build awareness and interest in WA regions and wines.

AUDIENCE: Selected UK trade or consumer media and their audiences.

ELIGIBILITY: Seeking unique wines from across all WA wine regions that tell a different story - whether this be about alternative varieties, unique wine blends/styles or ‘undiscovered’ wine regions. We intend to select 6 wines based on a coherent theme, subject to the final mix of wines submitted. Regional associations and producer groups are encouraged to submit entries (for all 6 wines) should they have a theme in mind. We are only inviting submission of wines that already have distribution in the UK.

COST TO PARTICIPATE: $250 +GST per SKU plus 12 bottles of wine and delivery to London address (WA WINES TO THE WORLD to manage and provide printed materials to suit).

TIMING: Wine packs will be distributed in the UK in April 2023. A call for EOIs will go out early in 2024.