UK & Europe activations

Wine Australia ‘Explore’ Program: Nordics

ABOUT: Explore Nordics is Wine Australia’s new online program to help get wineries ‘export ready’, prepared and confident about finding representation in Sweden, Finland, Norway and Denmark.

Covering consumer trends, on- and off-trade, the importer landscape and how to work with monopolies; the program will prepare wineries on how to go to market, pricing strategy, category performance and in-market opportunities. Through market briefings and panel discussions with the monopoly and key trade, wineries will gain valuable insights and tips on how to crack these markets.

As part of the program, wineries will have access to two webinars, which you can watch on-demand, as well as resources and market insights in the online hub.

Full details are available on the Wine Australia website.

OBJECTIVE: Help wineries become export-ready and target Sweden, Norway, Finland and Denmark markets.

ELIGIBILITY: WA Producers with an export licence that are actively seeking distribution in these markets.

COST: Wine Australia is charging AUD $750 (ex GST) per participant. WA WINES TO THE WORLD will subsidise 50% of this cost, so that the net cost for WA producers to participate is just AUD $375 (ex GST).

TIMING: September 2023 (registration deadline is Monday 11th September, 2023)