Global activations

UK & Asia Wine Buyer Tour: May 2025

ABOUT: WA WINES TO THE WORLD - together with the Margaret River Wine Association and Great Southern Wine Producers’ Association - will bring a delegation of wine buyers from the UK and Asia to visit Margaret River and the Great Southern, taking place from 5-9 May 2025.

This will be an industry-led immersive tour covering both regions, packed full of curated producer tastings, regional masterclasses and trade showcase events, as well as a good amount of exploration of the landscapes and terroir of the regions. 

We are aiming to bring in a group of 10 key buyers from the UK and selected Asian markets, spanning major retailers, online wine clubs, restaurant groups, hotel buyers and distributors; all with an interest in premium wines.

See the EOI flyer sent out to selected buyers to participate in the tour.

OBJECTIVE: Target key buyers from the UK and selected Asian markets that are seeking to expand their wine ranges, with a significant interest in the wines of WA. Buyers will include those that direct import (seeking new-to-market wines) and source from distributors (working with established brands). This tour aims to create significant export and listing opportunities for WA brands, ultimately generating sales and building awareness of the category as a whole.

ELIGIBILITY: Specific opportunities are now open to Margaret River and Great Southern producers (seeking distribution or with established distribution in the UK and selected Asian markets).

TIMING: Tour takes place from 5th to 9th May, 2025 (EOIs close 6th March)

CALL FOR EXPRESSIONS OF INTEREST:

Margaret River Sauvignon Blanc/SBS tasting + seafood lunch

  • Monday 5th May from 12.00pm - 2.00pm, at Wills Domain

  • Open to Margaret River producers

  • REGISTRATIONS NOW CLOSED

Margaret River Cabernet masterclass

  • Monday 5th May from 2.30pm - 5.00pm, at Vasse Felix

  • Open to Margaret River producers

  • REGISTRATIONS NOW CLOSED

Margaret River icon wine tasting & dinner

  • Monday 5th May from 6.30pm - 8.30pm, at Fraser Gallop Estate

  • Open to Margaret River ‘pioneer’ producers

  • REGISTRATIONS NOW CLOSED

Margaret River Chardonnay masterclass & lunch

  • Tuesday 6th May from 11.00am - 2.45pm, at Voyager Estate

  • Open to Margaret River producers

  • REGISTRATIONS NOW CLOSED

Margaret River ‘new wave’ wine tasting & dinner

  • Tuesday 6th May from 6.30pm - 8.30pm, at LS Merchants

  • Open to Margaret River ‘new wave’ producers

  • REGISTRATIONS NOW CLOSED

Margaret River new-to-market showcase & buyer matching

Great Southern sub-regions masterclass

  • Thursday 8th May from 10.00am - 1.00pm, at Alkoomi (Frankland River)

  • Open to Great Southern sub-regional GI wines (optional winemaker attendance on panel)

  • REGISTRATIONS NOW CLOSED

Great Southern ‘meet the makers’ wine dinner

  • Thursday 8th May from 5.15pm - 8.45pm, at Majuba Bistro (Albany)

  • Open to Great Southern producers

  • REGISTRATIONS NOW CLOSED

Great Southern lunch with artisan winemakers

Great Southern trade showcase & buyer matching