4. Export planning

One page export plan

Wine Australia’s one page export plan template is designed to help you simplify the export planning process. Find the one page plan here.

A word version of the plan can be found here.

Export financial plan

Wine Australia developed a sophisticated export planning financial tool. The full financial tool can be downloaded here.

An FOB calculator (the most popular tool) is linked here (please enable macros).

Prospecting distributors

Wine Australia’s simple slide set on prospecting distributors can be found here.

Finding trade partners

There are a range of resources for finding trade partners listed on our who can help me page which you can access from this link.

Evaluating distributors

Wine Australia’s checklist for evaluating distributors can be downloaded here.

Distributor due diligence

Wine Australia’s template for undertaking distributor due diligence can be found here.

Contract guidelines

Wine Australia’s contract guidelines checklist can be found here.

Trade relationships

Wine Australia’s trade relationships tips handout can be found here.

Export plan

Austrade’s export plan template can also be used - it can be downloaded here.

Pricing

Austrade’s guide to pricing for export can be found here.

Sales enquiries

Austrade’s guide to handling, following up and managing sales enquires and avoiding scams can be found here.

Agents & distributors

Austrade’s primer on agents versus distributors can be found here.

Online market analysis

Wine-searcher and Vivino make it easy for you to undertake competitor analysis. A competitor analysis guide is here.

Access Wine-searcher.com here. Access Wine-searcher’s commercial market analysis services here. Access Wine-searcher’s custom search box here.

Access Vivino search here. Access Vivino for wineries here.

Gross Margin Ready Reckoner

Wine Australia’s gross margin ready reckoner (GMRR) helps you to determine if your product pricing is profitable.

Access it here.

Risk management

Austrade’s guide to risk analysis and management can be found here.

FOB to Retail Calculator

The FOB to Retail Calculator allows you to calculate what the bottle price will be on shelf (the RRP) in international markets for a given FOB value.

Access it here.

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3. Market research

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5. Market support